Sunday, September 15, 2019
Niccolo Machiavelli Essay
Niccolo Machiavelli was a political philosopher of the Renaissance. He lived from 1496-1527. Niccolo Machiavelli was also a very famous painter in his time. He painted many famous paintings that are seen in museums, books, and many other places. He was also involved in government throughout his life. Niccolo Machiavelli was a painter, political philosopher, Italian historian, an statesman for influenced many political leaders in Europe. Niccolo Machiavelli led a very political life. In 1494, Niccolo Machiavelli became an important diplomat. He spent most of his time over the years writing history, political philosophy, and plays. The Renaissance was a time of political conflict. Niccolo took part in diplomatic missions through France, Germany, and Italy. In later years, he was forced to retirement of the political business. Machiavelli was known as the ââ¬Å"father of modern political theoryâ⬠. Niccolo Machiavelli had many political writings. Many of Machiavelliââ¬â¢s writings reflected political issues. He wrote about the world around him and his life in the Renaissance. He witnessed many changes in the environment and wrote about them. Niccolo Machiavelli wrote one political treatise titled The Prince. The Prince was written during a time of tragedy in the Renaissance. Many things Machiavelli wrote about had to deal with politics and violence. The Prince was written in 1513. Although it was written then, it was published however until 1532 and Machiavelliââ¬â¢s death. The theme of this book is about preservation of authority and the establishment of it. Because of The Prince, Machiavelli is considered one of the greatest early modern analyzers of the political power. In 1498, Machiavelli served as a civil servant in Florence. Later in 1512, Machiavelli was imprisoned and the republic failed. Machiavelli had many jobs over his lifetime. He was the head of the second chancery in 1498. Niccolo was also the secretary of council and he studied political tactics. He also studied the strength of a nation with only one prince. In 1509, Machiavelli led a small army to free Pisa. Later in his life, for 5 years he worked as a historiographer. Niccolo Machiavelli had hard times in his life. He lost his place in politics and very much wanted it back. When he wrote The Prince, he wrote it to try and regain favoritism by Medici. In the end, Medici didnââ¬â¢t agree with what Machiavelli said in The Prince and ended up rejecting Machiavelliââ¬â¢s proposal to have that job back. Machiavelli also wrote a book titled ââ¬Å"Discourses On Livyâ⬠. The book was on Machiavelliââ¬â¢s full political philosophy. Niccolo also wrote a biography on the Life of Castruccio Castracani. He wrote many plays and also many poems. His most famous poem was The Mandrake. The Mandrake was written in 1524. Machiavelli also wrote the History of Florence in 1525. The History of Florence tells about chronicles of the city. Machiavelli also wrote the Art of the War in 1521. That book describes mercenary troops and their lives. Niccolo Machiavelli was a very productive leader. Over all of his tragedies that happened in his life, he still overcame all of it. He worked very hard producing plays that have become very famous over the years. He wrote The Prince, which is a very well populated piece today. Not only did Machiavelli produce plays but he also wrote poems and biographies for people. Many of his quotes that he resighted in The Prince are still remembered today and used greatly. He was also a very significant political leader and went very far in government.
Saturday, September 14, 2019
BRAAAP Company Essay
Introduction The Braaap motorcycle brand was established in 2008 by Brad Smith. Brad began with a vision to supply motorbikes which would making motorcycling more fun and accessible for people. The plan from the start was to build a motorcycle that would compete with custom built American race bikes, but be affordable for people that wish to have a go at this sport. It took a lot of visits to different manufacturers before they found one that believed in his vision. Since then it has been onwards and upwards for the Braaap brand, they have their own concept stores in Tasmania and Victoria, and franchise opportunities throughout Australia and the rest of the world. Braaap are also one of the only motorcycle brands on the market to offer a lifetime warranty. Key Characteristics of Braaap products and services The Braaap products have four major features to their products and services, they are: Lifetime warranty option, customisation, flexible finance and built for adults. The lifetime warranty option is available on all their products and bikes. Having this option improves the attractiveness of the product to their customers and gives them piece of mind about repairs and maintenance on aspects of their bikes. Customisation is another feature that Braaap offer to their customers. This means that the customers can choose from a wide range of colours and accessories to personalise their motorbikes to suit their own tastes. This doesnââ¬â¢t impact the performance of the bikes at all, in fact with all the different options available to purchase the customer can change some of the accessories on their bikes as their tastes change. This would actually improve the life of the bike and make certain that customers would perhaps return at a later stage to either upgrade their bikes or their cust omisations. Currently 37% of Braaap customers return at later stages to upgrade to full size bikes. Flexible finance is a big feature that Braaap offer, from $3 per day finance it makes owning a motorcycle very affordable for most people. As the bikes vary in price, Braaap will provide term payment and also a rent to own option. This enables customers to ride now and pay later. Braaap bikes have been spec ifically designed to that adults can ride them. They have the Learn to Ride program,à Lifetime Coaching and Ride Club which enables most adult riders to become proficient in riding the Braaap bike the correct way Review of pricing policy and analyse pricing variables to determine their effect of demand The pricing policy for the Braaap products are based on dealership and manufacture prices, including Braaap overheads, this determines the final price thatââ¬â¢s displayed online and instore. These prices encompass all the products within the Braaap brand from clothing, spare parts, motorcyc les etc Prices for the bikes are as follows: Kids 50cc$1,799.00 88cc$1,999,00 125cc$2,399.00 Classic 150cc$2.999.00 Maistro 150cc$3,999.00 Pro 190cc$4,649.00 Road Racer 250cc$3,999.00 Braaap are a reasonably priced brand with the performance of the other major motorbike brands like Yamaha and Honda. Yamaha in comparison with the 250 cc road racer with a similar model sells for around $8,999.00 and Honda is around $4,300.00.This means that they are competitively priced and affordable to the mass market. One problem that could arise is the price of the components, if the cost of these rise this could influence the overall price of the motorbikes. Other factors that could affect this is the strength of of the Australian Dollar and the international market. Analyse the impact and importance of the following elements to market outcomes. a/The promotional methods ââ¬â Customer Interaction Programs like having permanent ride clubs established to provide safe and fun riding environments for all riders from beginners to the more advanced. They have a ride club with sponsored events andà fundraisers; these provide another alternative for riders of all levels to be involved. They also have email newsletters that people can get regular updates as well as a facebook page (38570 likers) which promotes the safe riding environment and a place for people to interact with others. Using current technology is a huge plus for Braaap as the website is full of information, embedded videos for customers to see and also online stores and information about franchise opportunities, dealership opportunities and staff opportunities. b/Channels of distribution ââ¬â The channels of distribution are online and instore. They have also introduced a franchise opportunity within Australia and are actively looking at distributors in the international market. The dealership opportunity is very generous with a Cashflow Positive Guarantee which removes cashflow risk. The other benefits are the same as the concept stores with the easy finance option, Braaap website availability plus customisation etc. c/Level of customer service provided_ Braaap have passionate and motivated sales staff that excel in the level of customer service provided. The despatch from their online stores is fast (the plan is to have parts ordered during the week and to the customer by the weekend so they can ride). The Braaap Company has a high expectation with regards to their customer service and they only employ driven people that love the motorcycle industry as much as they do. Braaap also demands a high level of customer service to be provided to their customers from their partners within Australia, NZ and the USA. Identify Braaapââ¬â¢s potential customer base and key pressure points for success in reaching them Braaapââ¬â¢s potential customer base is the 80% of customerââ¬â¢s new to the sport. They are not actively targeting the existing 3% of customers that currently own dirt bikes. The way that Braaap reach their potential clients is via social media, hosting dirt bike events regularly and through their Learn to Ride programs (registration is done on their website). Establish the components of the marketing mix, include information on howà each element of the marketing mix has been used, their significance to each other and their relevance to the customer base.
Friday, September 13, 2019
Cultural Context & Design Essay Example | Topics and Well Written Essays - 2500 words
Cultural Context & Design - Essay Example f the ad design, not only can the careful observer learn much about the company, but can also assess how the advertisement is impacting or contributing to the general thought and behavior of society. This examination of the signs of a given advertisement is what Roland Barthes referred to as semiotic analysis. This process of looking at an advertisement for its deeper cultural meanings and associations enables us to gain a better understanding of the relationship that develops between the product or the advertiser and the viewer or consumer. After examining a little bit about what Roland Barthes meant by semiotic analysis, this process will be applied to two advertisements as an illustration of the process. Roughly speaking, semiotics refers to the process of analyzing the ââ¬Ësignsââ¬â¢ of a given culture for indications of meaning at varying levels. ââ¬Å"Semiology therefore aims to take in any system of signs, whatever their substance and limits; images, gestures, musical sounds, objects, and the complex associations of all these, which form the content of ritual, convention or public entertainment: these constitute, if not languages, at least systems of significationâ⬠(Barthes, 1964). Perhaps appropriate to the application of semiotic analysis to the field of advertising, philosopher Umberto Eco refers to it as ââ¬Å"a discipline for studying everything which can be used in order to lieâ⬠(1976). Thus, it refers to language, image, color, shape, expression, placement and a number of other contextual clues that combine together in some unique way so as to convey a sense of meaning to a particular cultural group. To discuss these various elements, Barthes and other s have provided us with specific terms that help to keep things within an understandable framework. The primary elements that will be concentrated on in this study include signifiers, signified and sign. The sign is the compound element formed by the signifier and the signified. The signifier is
Thursday, September 12, 2019
Journal assignment Essay Example | Topics and Well Written Essays - 1750 words
Journal assignment - Essay Example in a sign of a heartless effort to punish her because she left her previous employer who happened to be a member of British Parliament, MP and also minister Mark Harper, There are many stories like hers as Britain is a magnet of illegal immigrants because the cities of the country are largely cosmpolitan and their presence is hardly noted among a multitude of various nationalities. It may be a case of implementing strict immigration laws no matter who is the culprit but at times there should be some kind of consideration. As what happened, Isabella was forcibly put on a plane and deported back to Colombia. She is now all alone in Medellin, Colombia with no relative to help he out and no prospects of another good job too. Compassion and kindness could have saved her but the immigration authorities had to draw a line somewhere otherwise the United Kingdom will be full of illegal or undocumented immigrants. August 09, 2014. The Economist: ââ¬Å"Women in politics: treating the fair sex fairly.â⬠by writing staff. . This article discussed how women in politics had fared in five countries, namely: Argentina, Chile, Colombia, Costa Rica, and the United States of America. It seems the research study by the authors cited in this article are of the opinion that female ministers in top government posts were appointed in a fair manner unlike the popular perception that female politicians and ministers had been usually appointed to their posts as mere tokinism. This is certainly not the case in Colombia so the country has a good record of equality among both genders. Women in politics were measured by number of bills they had passed or the legislation they had sponsored, how long they had stayed in office and other criteria such as how easy they got replaced by male apppointees. This is a welcome
Wednesday, September 11, 2019
Macro & Micro economics Essay Example | Topics and Well Written Essays - 2000 words
Macro & Micro economics - Essay Example The phase which started from 1929 lasted for more than a decade and its effect was faced by most of the nations around the globe. The Great Recession of 2008 on the other hand took place due to a host of reasons including the subprime lending crisis, the burst of the US housing bubble, the drastic increase in the price of oil in the country and the devaluation of dollar. This report looks into the various aspects of the setbacks in the international trade caused by the collapse in US financial markets. The focus of this report is the main areas of the UK and EU which are in trade relations with the country of United States. Finally the changes in the trade policies in the post financial crisis period have been analysed. Causes and Mechanisms of the collapse of the world trade As during the time of the Great Depression when the phase saw increase in the rate of unemployment, lack of liquidity in the economy and various situations of bankruptcy, the great recession also witnessed the s imilar trouble. The economy faced a decline in the import and exports which in turn affected those countries which depended mostly on foreign trade during the 1930s (Bernard, Jensen, Redding and Schott, 2009, p. 491). Similar thing happened at the time of the US recession in 2008. The entire economy experienced a plunge in the global trade which accounted for about 30% decline compared to the GDP of the country. The trade figures for the country have been shown with the help of the export import trends of the country. Figure 1: Export of US Source: www.tradingeconomics.com It is clear that the exports of the country had been increasing from before 2004. However, trade faced a jolt in 2009 at the outset of the period of recession. The trade of US recovered from 2010 and it is exhibiting an upward trend at the present day. Similar situations can be noticed in the European Union. The export situation for this region also faced the similar consequences as that of the US (Velde, 2011, pp 1ââ¬â28). Figure 2: Exports in European Union Source: www.tradingeconomics.com Economists have provided a host of reasons that would justify the trade collapse. First of all the supply chain linkages have caused a drop in the trade figures. The vertical linkage hypothesis believes that with a decrease in the demand for the final goods, the demands for the intermediate goods that add value to the final product are also at stake. With the advent of liberalisation, division of labour has taken place across countries and a lot of specialisation has occurred in the production process (Yi, 2003, p. 65). Thus if the aggregate demand in one country reduced it has an effect on the balance of trade of all the related countries. The compositional effect is a second reason why the international trade dropped during 2009. Trade of a country may take place in various sectors but there is a definite proportion in which it should take place. If inconsistent trade takes place in the sectors wit h the worse affected level of domestic absorption, then the trade to GDP ratio would be most adversely affected (Erceg, Guerrieri and Gust, 2008, p. 2637). The US data on industrial production would be able to support this hypothesis. It has been empirically tested that the drop in trade took place more in the sectors that reported decline in the domestic output the most. Figure 3: Trade across product categories Source: www.wto.org Finally the shortage of credit was the reason why trade could not take place at its full capacity. Any firm in order to carry on with the
Tuesday, September 10, 2019
Child Psychopathology Research Paper Example | Topics and Well Written Essays - 1250 words
Child Psychopathology - Research Paper Example They are not able to manage the tasks of everyday life and cannot complete work which requires concentration. Children cannot perform very well at school as well and later in life they have difficulties in getting into relationships. Trauma to the brain by accidents and falls as well as exposure to chemicals such as lead during prenatal and early years of life can be counted as causes leading to this disease. Genetic factors also pose as a risk for it. Consumption of alcohol, cigarettes and other chemicals which affect the development of the brain can also create a risk for the infant to suffer from ADHD. A healthy atmosphere at home and educated parents can decrease the risk of developing this psychiatric condition. These people find it very difficult to cope up with the everyday activities and their weaknesses make them susceptible to develop addictions which include alcohol consumption and abuse of the prescription medications as well as other stimulants like caffeine and nicotine . Body: Being focused on to the important aspects of life is one of the main functions of the brain. In some diseases or disorders this special function of the brain is either lost or diminished. One such disorder which diminishes the functions of the brain is the Attention Deficit Hyperactivity Disorder. ... vention has also indicated that 8 million children in the United States between the age of 3 to 17 years have been diagnosed by this condition and 11% of the diagnosed cases are boys whereas 4.8% of the diagnosed cases are girls. Thus this disease is more common among children and it has a higher rate of occurrence in boys than in girls. Attention Deficit Disorder is a neuropsychiatric condition in which an individual is not able to concentrate or focus on a single aspect for a longer time. This leads to a lack of attention and it affects activities of an individual in everyday life. This disorder has a genetic predisposition as well as environmental factors play a role in it. Neurotransmitters which help in transmitting signals to and from the neurons are usually affected in this type of disorder which usually affects the chemical functions of the brain. Thus injuries to brain and chemicals which affect brain functioning can result in this disorder. A child who has close relatives a nd siblings suffering from ADHD is at a high risk of developing this condition. As already indicated by the statistics of the Center for Disease Control and prevention boys possess a risk of developing this disorder and they possess a more than two time greater risk of this illness. Damage to the brain through direct brain injury also makes a child more susceptible to have ADHD. Pregnant women, who consume alcohol, smoke and are exposed to other toxins like lead and chemicals that create hindrances in normal brain development may give birth to children possessing very high risks to suffer from this psychiatric condition. Not only this but also children who are exposed to harmful chemicals such as lead are also more vulnerable. This is because these chemicals prevent the normal growth of the
Monday, September 9, 2019
Contracted Dining Research Paper Example | Topics and Well Written Essays - 750 words
Contracted Dining - Research Paper Example They would then be given, in many cases, a usual or average plan (Occidental College). In-house eating offers the best solution for college students to meet there food and meal needs . Discussion Today, there are companies that have become specialized in contracting foodservices to schools and educational institutions. These include Aramark Corporation based in Philadelphia, Sodexo, Inc. based in Gaithersburg, Maryland, and U.S. Foodservice, Inc. based in Rosemont, IL. (Chartwells). The one which services my school (Wentworth xxxx), is Chartwells Educational Dining Services, which operates out of Rye Brook, New York (Chartwells). Off campus dining can normally be expensive, but it depends on the location of the school. For example Cornell University speaks of a place called Collegetown that has a lot of restaurants offering all kinds of food from organic to ethnic (Cornell). And then in Ithaca, New York, there are places where one can get fast foods or go to sit-down restaurants. Off campus eating has the advantage of offering more options to students. Usually one may find special discounts and coupons and promotions. Plus there is the ability offered to be able to find out about an area, to mix the residents and to encounter and enjoy other atmospheres. But then there are certain disadvantages to off-campus eating. These disadvantages have to do with not knowing the area well. Becoming victim to sharpies or even just to crime, or course, can be a problem. Then there is the transportation option, the time involved. Certainly, every student should experience off-campus eating. But one should not base their entire meal plan on it. Most schools have meal plans. They vary in price and most schools seem to offer alternative plans. One school has a program which recognizes three plans of which two average in comparison to other plans and one costs more. Plans have to be gauged according to what the student generally spends, the amount of financial aid, and of course, the costs of the meals including service. The plans can cover a full 30 weeks or arranged over two semesters that are 15 weeks each. The plan at MIT has three levels. One costing $3,800/year includes 7 dinners and breakfasts, or 14 meals per week. The $3,400/year includes only 6 dinners and 6 breakfasts per week for a total of 12 meals per week. It is not open to freshmen. Notice that none of these plans include lunch. The MIT report notes that students all spend in variable amounts for food, and some cook for themselves. The figure for median spending over 30 weeks was $2,100. But this median figure differs widely in its breakdown, going from $2,422 to $3,000. Yet the school itself uses median figures representing the 75th percentile of all student spending. This figure averages from $3,000 to $3,600 covering all undergraduates to the level of students who dine in the house. The officials then base their plan on $2,900 to $3,800. (All figures from MIT report covering 2010-2011 per iod). The MIT lists the expenses of over plans. These are mostly from Ivy League schools and include the following figures. Yale University averages $6,000 for a full plan. Boston college's full residential plan is $4,632 and Boston University is $4,632 for its full residential plan. Harvard University charges $4,606 for its full plan. There are other variables. For example, Cal Tech's figure of $4,956 is buttressed by an
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